PVR, multiplex chain operator is eyeing to add about 90 screens this year entailing an investment of Rs.250 crore, which will take its total screen count to over 450. The company had announced acquistion of cinemax earlier this year, plans to rebrand some of cinemax theatres in a phased manner.
PVR is looking for locations in Mumbai,Bangalore for expansion of its luxury offering 'DC'. Though currently it is very small at Rs. 25 crore in business. PVR believes it has potential to become a 200 crore brand in three years.
DC (Director's cut is a high-end format with theaters, Restaurant,books,merchandise.The cinemax screen is independent and rare films along with mainstream movies.
The scrip opened at Rs.328 and is up by 1.32%with its previous close Rs.324.90.
PVR is looking for locations in Mumbai,Bangalore for expansion of its luxury offering 'DC'. Though currently it is very small at Rs. 25 crore in business. PVR believes it has potential to become a 200 crore brand in three years.
DC (Director's cut is a high-end format with theaters, Restaurant,books,merchandise.The cinemax screen is independent and rare films along with mainstream movies.
The scrip opened at Rs.328 and is up by 1.32%with its previous close Rs.324.90.
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