RCom plans to capture 40% of all new smartphones on 3G services

Reliance Communications (RCOM), the Anil Ambani-owned telecom operator, is reportedly planning to capture 40% of all new smartphones on its network in the 13 circles it offers 3G services. The company already had 26% of total smartphones on its network in the 3G circles. To reach the target, the company is banking on its spectrum-linked market strategy to improve quality of services across these circles.

Further, the company’s exclusive tie-ups with cell phone manufacturers such as iPhone, HTC and BlackBerry would also help the company in obtaining in users on to its 3G network. The company had earlier cut 3G mobile data prices by almost half. The company has reduced the prices for 1GB of 3G data at Rs 123 per month from Rs 250 per month at present.

RCom is India’s foremost and truly integrated telecommunications service provider. The company, with a customer base of about 150 million, including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country.