Direct selling FMGC major Amway India Enterprises today launched a new brand men’s grooming product ’Dynamite’ and a new line of festive range colours cosmetics under the brand ‘Attitude’ in Bihar.
The new products for Bihar were launched by Deptarag Bhattacharjee, Amway India Vice-President (East) at a function here.
The company introduced two new products — Dynamite Whitening cream and Dynamite Face wash — exclusively for men.
The All New Whitening cream comes with unique Lumiskin formulation and face wash with triActiva complex to bring a sense of strong yet sensitive dynamism to grooming, Bhattarjee told reporters.
The entire Dynamite range includes face wash, whitening cream, shave foam, after shave splash, deodorant, hair cream, shaving cream and disposable razors. They are competitively priced between Rs 45 and RS 360, Bhattacharjee added.
The company also launched a new line of festive range colours cosmetics from Attitude in Bihar. “The monsoon colours comprise six shades lip colours, three shades of nail colours, three shades of lip liner pencils, the Amway VP, said.
He said this year Anway India has also launched women’s category of nutritional supplements under the brand Nutrilite in Bihar as well as a slew of skincare products under the super premium brand Artistry.
Amway India has been doing pretty good in Bihar registering 6 per cent growth in the first eight months of the current year. From January to August, it recorded a turnover of Rs 33.22 crore compared to Rs 31.72 crore in the corresponding period last year, Bhattarcharjee said.
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