Bajaj Electricals, the country’s leading consumer durable and lighting company, has opened an exclusive company showroom ‘Bajaj World’ at Kochi in state of Kerala on September 30, 2013. This is the first ‘Bajaj World’ Store to be opened in Kerala and has a display area of 600 square feet. It will be a one-stop shop for fans, lighting and appliances.
The company is launching ‘Bajaj World’ in TIER II and TIER III cities in order to expand its network. The company has already launched 55 showrooms pan India and plans to open 100 stores by the end of the financial year.
The company is expecting to achieve top-line growth of around 25% to Rs 4,200 crore in FY14 as compared to Rs 3,400 crore in 2012-13, on back of organic growth and some new acquisitions.
The company is launching ‘Bajaj World’ in TIER II and TIER III cities in order to expand its network. The company has already launched 55 showrooms pan India and plans to open 100 stores by the end of the financial year.
The company is expecting to achieve top-line growth of around 25% to Rs 4,200 crore in FY14 as compared to Rs 3,400 crore in 2012-13, on back of organic growth and some new acquisitions.
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