TTK Prestige is planning to invest Rs 300 crore over the next three years on marketing/brand building. The advertising and marketing budget is Rs 100 crore for this year and Rs 300 crore in three years, which includes the brand ambassador fee.
Recently, the company signed Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood’s biggest celebrity couple as its brand ambassadors. Further, the company is eying to foray into newer categories like water filters this year. Currently, the company is engaged in selling cookware and appliances like induction plates, mixers and toasters.
Recently, the company signed Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood’s biggest celebrity couple as its brand ambassadors. Further, the company is eying to foray into newer categories like water filters this year. Currently, the company is engaged in selling cookware and appliances like induction plates, mixers and toasters.
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