Wednesday 6 November 2013

Dabur shines on unveiling ‘Real Fruit Shakes’

Dabur is currently trading at Rs. 174.25, up by 1.25 points or 0.72% from its previous closing of Rs. 173.00 on the BSE.

The scrip opened at Rs. 172.25 and has touched a high and low of Rs. 174.45 and Rs. 171.35 respectively. So far 32,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 184.90 on 28-Oct-2013 and a 52 week low of Rs. 120.90 on 23-Nov-2012.

Last one week high and low of the scrip stood at Rs. 181.30 and Rs. 172.05 respectively. The current market cap of the company is Rs. 30,385 crore.

The promoters holding in the company stood at 68.63% while Institutions and Non-Institutions held 24.67% and 6.70% respectively. Dabur India has entered into the packaged milk shake market with the launch of Real Fruit Shakes under the brand Real. This also marks brand Real extending its fruit expertise into milk-based drinks. Real Fruit Shakes has been test launched with a single variant - Mango Shake and will be offered to consumers in two SKUS - 200ml for Rs 25 and 1litre for Rs 105.

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