The manufacturing unit was set up at an investment of around 75 - 100 crores, and when scaled up is capable of producing 45000 tonnes per annum.
Britannia Industries opens its first manufacturing unit for Bakery products in Gujarat at Jhagadia Industrial Estate.
The company embarked on the strategy of setting up world class manufacturing facilities close to its markets a few years ago and has set up units in Bihar Orissa and Tamil Nadu.
The location of this manufacturing facility is very strategic with proximity to the big markets of Gujarat, Maharashtra and Madhya Pradesh with the added advantage of being close to a port for export purposes. Gujarat also offered an industrial environment with access to skilled manpower and infrastructure of power, fuel etc. The manufacturing unit was set up at an investment of around 75 - 100 crores, and when scaled up is capable of producing 45000 tonnes per annum.
Says, Varun Berry, Executive Director, Britannia Industries Limited, "Britannia has followed the strategic approach of consolidating manufacturing units and setting up large, highly automated, world class facilities to produce its differentiated products and ensuring product freshness through market proximity. Our most recent unit is the one at Jhagadia in Gujarat which leverages technology for superior baking, and also for environment safety. We are confident that this unit will produce best-in-class Britannia products at best-in-class costs to service our key markets of Gujarat and Maharashtra. The location is not just ideal from a market proximity point of view but also from the right infrastructural support required”.
Says, Vinay Singh Kushwaha, Vice President Supply Chain, Britannia Industries Limited, “We are happy to have set up this benchmark biscuit manufacturing facility in Gujarat at Jhagadia. We are confident of getting the right skilled manpower along with the infrastructure support of power supply and fuel availability.
We will manufacture household favourite brands like Good Day, MarieGold, Bourbon etc using world class technology. Our unit is energy efficient and has precise process control and leverages the continuous mixing technology. We have put in place effective measures for Health, Safety and Environment – and our employees are being trained on best practices for the same. The factory will employ close to 750 employees all of whom are first generation skilled workers. We expect to bring down the distance travelled by our products through the setting up of this facility.”
The company embarked on the strategy of setting up world class manufacturing facilities close to its markets a few years ago and has set up units in Bihar Orissa and Tamil Nadu.
The location of this manufacturing facility is very strategic with proximity to the big markets of Gujarat, Maharashtra and Madhya Pradesh with the added advantage of being close to a port for export purposes. Gujarat also offered an industrial environment with access to skilled manpower and infrastructure of power, fuel etc. The manufacturing unit was set up at an investment of around 75 - 100 crores, and when scaled up is capable of producing 45000 tonnes per annum.
Says, Varun Berry, Executive Director, Britannia Industries Limited, "Britannia has followed the strategic approach of consolidating manufacturing units and setting up large, highly automated, world class facilities to produce its differentiated products and ensuring product freshness through market proximity. Our most recent unit is the one at Jhagadia in Gujarat which leverages technology for superior baking, and also for environment safety. We are confident that this unit will produce best-in-class Britannia products at best-in-class costs to service our key markets of Gujarat and Maharashtra. The location is not just ideal from a market proximity point of view but also from the right infrastructural support required”.
Says, Vinay Singh Kushwaha, Vice President Supply Chain, Britannia Industries Limited, “We are happy to have set up this benchmark biscuit manufacturing facility in Gujarat at Jhagadia. We are confident of getting the right skilled manpower along with the infrastructure support of power supply and fuel availability.
We will manufacture household favourite brands like Good Day, MarieGold, Bourbon etc using world class technology. Our unit is energy efficient and has precise process control and leverages the continuous mixing technology. We have put in place effective measures for Health, Safety and Environment – and our employees are being trained on best practices for the same. The factory will employ close to 750 employees all of whom are first generation skilled workers. We expect to bring down the distance travelled by our products through the setting up of this facility.”
No comments:
Post a Comment