Tuesday 21 January 2014

TTK Prestige not to cut down advertising and marketing spends

TTK Prestige - India's No.1 kitchen appliance is not looking to cut down advertising and marketing spends despite cost pressure. The company’s market share has increased across the board and it is not thinking of raising prices. The sales of induction cook tops however fell sharply during the third quarter ended December 31, 2013.

The relaxation in the cap on cooking gas cylinders will be marginally negative for the company as it negatively impacts sales of the company’s products.

TTK Prestige, one of the oldest business houses in the country. Having initially pioneered and established a network of distribution, TTK Prestige moved to manufacturing, post-independence. Being a dynamic and fast growing company, it soon became the leading manufacturer of Pressure cookers in India and offered the most comprehensive range of kitchenware in the world.

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