After the success of Celerio, Maruti is ready with yet another launch, the mid-sized Sedan Ciaz. The company will be launching it in Q2FY15. Celerio has done phenomenally well even during the slowdown. The car has 30,000 bookings. And with March being a traditionally a good month, the company expects to better its February sales numbers.
Mayank Pareek, managing executive officer-marketing & sales, Maruti Suzuki says that the launch of Ciaz doesn’t mean that the customers are phasing out the SX4 sedan but is instead a move to strengthen the company’s portfolio. On the success of the Celerio, Pareek says, “These automatic variants have taken the market by storm. So we are now working on increasing our capacity for Celerio production.” Pareek adds that capacity isn’t as much an issue as the supply to the vendor and the company is now actively working towards improving the same. “I am expecting much stronger sales in March as this is the time when we see new customers in the form of corporates, government, companies’ B2B businesses,” adds Pareek optimistically.
Mayank Pareek, managing executive officer-marketing & sales, Maruti Suzuki says that the launch of Ciaz doesn’t mean that the customers are phasing out the SX4 sedan but is instead a move to strengthen the company’s portfolio. On the success of the Celerio, Pareek says, “These automatic variants have taken the market by storm. So we are now working on increasing our capacity for Celerio production.” Pareek adds that capacity isn’t as much an issue as the supply to the vendor and the company is now actively working towards improving the same. “I am expecting much stronger sales in March as this is the time when we see new customers in the form of corporates, government, companies’ B2B businesses,” adds Pareek optimistically.
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