GCPL plans to hike the price of Expert Rich Hair Crème to Rs 35 from Rs 30 for single sachet: Report

Godrej Consumer Products (GCPL) has reportedly planned to hike the price of its Godrej Expert Rich Hair Crème to Rs 35 from Rs 30 for a single sachet.  Inching closer with its price points, the company continues to be a notch lower than its nearest competitor, in a clear preference to price-savvy consumers. Its main competitors are Marico with its Livon brand, and L’Oreal, with its Garnier Black Naturals, in the hair colours category. With a new campaign ‘Best ever hair colour’, company will be extending its hair colour range over the next two years. Godrej Consumer Products is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.