Ruchi Soya gains on unveiling refined sunflower oil in Tamil Nadu

Ruchi Soya Industries is currently trading at Rs. 34.35, up by 0.25 points or 0.73% from its previous closing of Rs. 34.10 on the BSE. The scrip opened at Rs. 34.90 and has touched a high and low of Rs. 34.90 and Rs. 34.15 respectively. So far 50226 shares were traded on the counter. The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 73.85 on 29-Apr-2013 and a 52 week low of Rs. 26.15 on 23-Aug-2013. Last one week high and low of the scrip stood at Rs. 35.45 and Rs. 30.50 respectively. The current market cap of the company is Rs. 1165.82 crore. The promoters holding in the company stood at 55.86% while Institutions and Non-Institutions held 15.80% and 28.35% respectively. Ruchi Soya Industries has launched its refined sunflower oil ‘Sunrich’ in Tamil Nadu. Following the launch, the company is aiming to take its share for Sunrich in the sunflower oil category to 10 per cent and then to 15 per cent in next two to three years. Towards this initiative, the company planned to step up the marketing activities which include 'tripling' of distribution network. At present, the company has about seven lakh retail outlets across the country and the introduction of ‘Sunrich’ was the first step of the company to establish a dominant presence in the segment. Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.