Dabur's Hajmola enters pure confectionery market with Chuzkara

Dabur, India's leading natural Health Care company, has expanded its popular brand Hajmola into the pure Confectionery space with the launch of Hajmola Chuzkara, a first-of-its-kind semi-liquid candy with its very own Khatta Meetha taste. The new brand Hajmola Chuzkara, which will be rolled out nationwide this month, will be endorsed by Bollywood cine star Ajay Devgn. The launch of Chuzkara marks a significant milestone for Dabur's popular digestive brand Hajmola as it also marks the introduction of a brand new format in the confectionery market in India. Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.