TVS Motor Company is reportedly expecting to increase its overall market share in two-wheeler segment this year to over 14 per cent from 13 per cent at present. The company is expecting the same on the launch of two new models, Phoenix and Jupitor, introduced last year, and the Star City Plus, all expected to contribute significantly to the overall volumes.
The company averages about 1,65,000 units per month, which includes 65,000 mopeds, 50,000 each of motorcycles and scooters. This number is expected to go up to about 1,85,000 units per month, thereby taking the market share to 14 per cent.
Recently, the company launched all-new commuter motorcycle, TVS StaR City+ priced at Rs 41,500 (ex-showroom for the base model) and Rs 44,000 (ex-showroom for the fully packed version).
TVS Motor Company is the flagship of the $6 billion Indian conglomerate, TVS Group which recently celebrated one hundred years in the automotive business in India. The company recently won 'India's Most Trusted Two Wheeler Brand' Award from the Times Group.
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Wednesday, 28 May 2014
TVS Motor expects to increase overall market share in two-wheeler segment: Report
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