Mirc Electronics is planning to expand capacity of washing machines category by 30 per cent at its plant in Roorkee, Uttarakhand. Moreover, the company, which is set to raise about Rs 32 crore from a rights issue, will invest in less penetrated categories as well as in advertising campaigns.
The company had recently brought back its erstwhile tagline of ‘Owners Pride’ in its ad campaigns.
Mirc Electronics sells consumer durables under brand Onida and is engaged in manufacturing and marketing of LCD TV, DVD and home theatres, air conditioner, washing machine, mobile phone, microwave oven and projectors and display products.
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