Thursday, 10 July 2014

Prices of fizzy drinks, flavoured water, juices and energy drinks to increase by Rs Rs 2-10

Prices of fizzy drinks, flavoured water, juices and energy drinks will increase by about 5 per cent, say officials of Coca-Cola and PepsiCo.

The prices will go up by anywhere between Rs 2-10, specially on bigger PET packs.

"We will keep prices of the entry-level bottles of 200-ml and 1-litre bottles intact, but prices of bigger bottles of 1.5-litre and 2-litre will go up," said an official at Coca-Cola.


This comes at a time when soft drink firms have been pushing low price points to drive consumption in a slowing economy, and could set back volume growth, said another official at one of the beverage firms.

Both Coca-Cola and PepsiCo have reported single-digit volume growth over the past four quarters.



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