Arvind to expand presence of its ‘The Arvind Store’

Arvind is looking to expand the presence of its ‘The Arvind Store’ to 165, from the existing 142, by the end of this fiscal. Expansion, mostly through the franchise model, will have specific focus on Tier-II, III, IV, V cities and towns. While, regular stores are approximately 1500 sq ft in size; flagships are around 4,000 sq ft. Currently, around 55 per cent of the demand in The Arvind Stores is for fabric; while the remaining is for branded apparels. The Arvind Store offers mid to premium range shirting and suiting fabrics apart from three of its fast-moving brands - Arrow, US Polo Association and Flying Machine.