Hero MotoCorp plans to enter European markets by end of 2015

Hero MotoCorp (HMCL), the world’s largest manufacturer of two-wheelers, is planning to enter the European markets by the end of 2015. The company made this announcement at the biggest event in the world dedicated to two-wheelers, organized by EICMA at Milan in Italy. EICMA is the marketing body of Italy’s National Association of Bicycles, Motorcycles and Accessories (ANCMA).

In the first phase of its foray into Europe, Hero MotoCorp aims to launch its products in Italy, Spain and France; followed by the UK and Germany in the next phase of expansion. To begin with, the company will launch its first serial-hybrid scooter ‘Leap’ in these markets, and subsequently bring more models including scooters and motorcycles.

Hero MotoCorp recently announced an investment of $800 million in building capacity across the globe in the next few years. Expanding aggressively over the past three years, Hero MotoCorp is already present in over 20 countries across Central & South America, East & West Africa and Asia. By 2020, the company aims to be in over 50 countries with 20+ assembly facilities globally.