IOC unveils ‘XtraRewards’ Cash Customer Loyalty programme in Kerala

Indian Oil Corporation (IOC) has launched its ‘XtraRewards’ Cash Customer Loyalty programme in Kerala. This is the first on-line loyalty programme in the country which facilitates instant earning and burning of reward points. The reward points thus earned through the ‘XtraRewards’ loyalty programme can be instantly redeemed for free fuel or other gift items from the catalogue, at their participating Retail Outlets. Currently, about 30 Indian Oil Retail Outlets in Kochi are part of this programme. The company aims to cover 400 to 500 retail outlets in Kerala by March, 2016, thereby offering wide reward earning options for their Retail Auto Fuel Customers in Kerala. IOC is the largest enterprise in the country and the foremost ranked Fortune Global 500 Company in India and has presence in the complete hydrocarbon value chain from downstream refining & marketing, pipeline transportation, Petrochemicals, E&P and Gas Marketing.