Thursday 16 April 2015

ICICI Bank, BMRCL launch Unifare Bangalore Metro Card

This card offers the commuters dual benefits of an ICICI Bank credit or debit card and BMRCL’s smart card, called Namma Metro Smart Card 

ICICI Bank and Bangalore Metro Rail Corporation (BMRCL) on Wednesday launched ‘ICICI Bank Unifare Bangalore Metro Card’.

This card offers the commuters dual benefits of an ICICI Bank credit or debit card and BMRCL’s smart card, called Namma Metro Smart Card. This is a co-branded card in association with MasterCard.

Rajiv Sabharwal, Executive Director, ICICI Bank, said, “We have been leveraging technology to introduce digital innovations and provide a world-class banking experience to our customers. In the last one year, we have offered a range of new solutions in the field of transit payment. We are now partnering with some of the most successful transport operators in India.”

Sabharwal said, “We are happy to launch the ‘ICICI Bank Unifare Bangalore Metro Card’ in partnership with BMRCL and are confident that this will go a long way in making commuting easier for the people of Bengaluru. We have tied up with metro rail operators for similar cards in Delhi, Mumbai and Hyderabad.” 

The other benefits of ‘ICICI Bank Unifare Bangalore Metro Card’ which uses the Near Field Communication (NFC) technology at the metro stations include:
·         Commuters can redeem reward points accumulated on their card for free metro rides
·         15% discount on metro fare
·         2.5% fuel surcharge waiver across HPCL pumps if the transaction is swiped on an ICICI Merchant Services’ machine
·         Minimum 15% discount on dining bills at leading restaurants across India with the ICICI Bank ‘Culinary Treats’ programme

Existing credit or debit card customers can apply for this card by placing a request at ICICI Bank’s customer care helpline. New customers can apply for the card by sending ‘UNIFARE CBN’ for credit cards or ‘UNIFARE DBN’ for debit cards to 5676766. Applications can also be made through the bank’s branches. 

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