Savlon and more! ITC to take on Reckitt?

ITC is also planning to bring nearly 100 different packs across variants within these categories by the end of next year, each competing directly with Reckitt Benckiser brands, says report.

ITC is planning to extend its recently acquired antiseptic brand Savlon to half-a-dozen new categories, according to reports.,

The company entered the health and home care segments to take on Reckitt Benckiser.

ITC is also planning to bring nearly 100 different packs across variants within these categories by the end of next year, each competing directly with Reckitt Benckiser brands, says a report.

Reckitt Benckiser is popular for its antiseptic brand Dettol in India.