ITC to launch ghee products by end-September

ITC has set up a milk processing unit in Munger (Bihar), and also plans to set up similar dairy processing facilities in other parts of the country.

ITC is all set to foray into the dairy business and the FMCG major will mark its entry in this segment by introducing ghee products by the end of September.

“We will bring our first dairy product into the market with ghee by the end of the current quarter,” Sanjiv Puri, President of FMCG businesses at ITC told reporters in Mumbai on the sidelines of a conference.

Other dairy products that ITC is looking to launch include: packaged milk, butter, cheese and chocolates.

A significant portion of the targeted investment of INR 25,000 crore for ITC over the next few years would be in foods, Puri told reporters.

ITC has set up a milk processing unit in Munger (Bihar), and also plans to set up similar dairy processing facilities in other parts of the country.