Tata Chemicals forays into spices biz under 'Sampann' brand

The company is launching spices under a newly created umbrella brand Tata Sampann.

Tata Chemicals Ltd. on Thursday announced its entry into the spices business, as part of its strategy to treble revenues from the consumer products business to Rs. 5,000 crore in the next four years.

The company is launching spices under a newly created umbrella brand Tata Sampann.

Barring Tata Salt, all Tata Chemicals' existing products, such as I-Shakti besan (gram flour) and pulses, will now come under the Tata Sampann brand.

Besides 100-gram packs, Tata Sampann is launching single-use sachets of spices (five small sachets of 20gm each in a 100gm packet).

Initially, Tata Chemicals is launching chilli, turmeric and coriander powders and a few mixed spices.

Tata Chemicals has been selling pulses since 2010 under the I-Shakti brand through more than 70,000 retail outlets. The same network will be used for spices and future consumer products.