Currently, ITC market share in instant noodle (Yippee) would be between 30 and 40 per cent. Before, (after the Maggi controversy broke) it was 20 per cent, said Sanjiv Puri.
ITC's sales of its instant noodles brand Yippee are recovering and its market share has risen to anywhere between 30 per cent and 40 per cent, Executive Director Sanjiv Puri told a local news agency on Sunday.
“Currently, ITC market share in instant noodle (Yippee) would be between 30 and 40 per cent. Before, (after the Maggi controversy broke) it was 20 per cent,” said Puri.
During the pre-Maggi controversy, the industry sales were INR 250-300 crore per month, according to Puri. The industry sales fell to 5-10 per cent after the controversy broke, but now the same has recovered to nearly 50 per cent of the original industry sales, he added.
“We had to run big campaigns to bring back the confidence. We are encouraged by the recovery but it is still far from complete recovery to pre-crisis sales,” Puri told the news agency.
He also said that the company will gradually expand its foray into the dairy sector nationally.
ITC has entered the dairy segment with ghee in the southern market and is looking to introduce more products in the dairy segment in future, including chocolates.
“We always explore to deepen the existing food products portfolio and are introducing new products,” Puri told the news agency.
“Currently, ITC market share in instant noodle (Yippee) would be between 30 and 40 per cent. Before, (after the Maggi controversy broke) it was 20 per cent,” said Puri.
During the pre-Maggi controversy, the industry sales were INR 250-300 crore per month, according to Puri. The industry sales fell to 5-10 per cent after the controversy broke, but now the same has recovered to nearly 50 per cent of the original industry sales, he added.
“We had to run big campaigns to bring back the confidence. We are encouraged by the recovery but it is still far from complete recovery to pre-crisis sales,” Puri told the news agency.
He also said that the company will gradually expand its foray into the dairy sector nationally.
ITC has entered the dairy segment with ghee in the southern market and is looking to introduce more products in the dairy segment in future, including chocolates.
“We always explore to deepen the existing food products portfolio and are introducing new products,” Puri told the news agency.
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