The company's stationery division is also developing a line of notebooks that portray national monuments on the cover. These will not be priced higher than the current ones, says Tyagi.
ITC is planning to turn the Classmate brand of notebooks interactive through an Augmented Reality technique, reports a business daily.
As per the Augmented Reality technique, scanning the cover image through a third-party app will convert the Classmate notebook into a puzzle or a game, says the paper.
The interactive Classmate notebooks will be launched in about three months, says CEO of ITC’s Education & Stationery Products Business Shailendra Tyagi has been quoted as saying.
ITC is now putting laminated figures and holographs of various personalities and subjects on the covers with some information on them inside, Tyagi told the paper.
“Earlier, information in the books was random, now it is linked to what is on the cover,” he adds.
ITC has tied up with Disney to use the cartoon characters on book covers.
The company's stationery division is also developing a line of notebooks that portray national monuments on the cover. These will not be priced higher than the current ones, says Tyagi.
India's stationery market is estimated at Rs. 8,500 crore, and it is growing at 4-5 per cent per annum.
ITC has been outpacing the industry growth by far, according to Tyagi.
ITC's stationery business clocks Rs. 1,500 crore revenue annually and 90 per cent of this comes from the Classmate range.
ITC claims to have a 22-23 per cent share of the notebook market, with Navneet coming next at 6.5-7 per cent.
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