The large format Reliance Digital stores will continue its existing format as multi-brand electronics store but will also sell Lyf handsets and connections among others.
Reliance Retail will rebrand its 1,500 small-format Reliance Digital Express and Digital Express Mini outlets as Reliance Jioin the ongoing build-up to the launch of its 4G services, reports a financial newspaper.
The outlets will be the company's front-end to sell both 4G connections and devices as it gears up for the Reliance Jio launch in October, says the business daily.
Reliance Retail is the country's largest consumer electronics retailer with 1,748 outlets in over 500 cities as of March 2016.
The large format Reliance Digital stores will continue its existing format as multi-brand electronics store but will also sell Lyf handsets and connections among others.
The smaller rebranded Reliance Jio stores will sell 4G connections and smartphones, including partner models of other brands and will also have a customer service operation.
The retail push strategy comes amid slow sales of Reliance's Lyf handsets, two senior industry executives have been quoted as saying by the paper.
Distributors and retailers say they are hoping sales will pick up after the much-awaited launch of 4G services, according to the daily.
Reliance Jio will bundle 10 GB of 4G data free for the first 3 months with Lyf handsets, reports the daily.
Eventually, the telecom company will also have the largest number of brand stores among its peers on account of this rebranding exercise, says the paper.
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