Emami enters into light hair oil segment

Emami has entered into light hair oil segment with its new product Emami 7 Oils in One. In this regard, the company has roped in film actress Yami Gautam. Developed in collaboration with international hair expert Tony Pearce, the oil will offer a formulation for hair damage repair and nourishment. The product will be available in 50 ml and 100 ml packs, priced at Rs 28 and Rs 55, respectively. It will also be available in 3-ml Re-1 trial sachets. Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.