Zee Entertainment Enterprises (ZEE) is planning to launch a new national Hindi entertainment channel Zindagi on June 23, 2014. Zindagi reinforces the vision of ZEE’s corporate philosophy ‘Vasudhaiva Kutumbakam – ‘The world is my family’ and aims to unite people in India and across the world with shows produced overseas. The budget for Zindagi’s launch phase is Rs 80-100 crore. Out of the total budget, primary spend will be on content and secondary on the marketing campaign.
Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.
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