ZEE trades higher on the bourses

Zee Entertainment Enterprises (ZEE) is currently trading at Rs. 275.85, up by 2.60 points or 0.95% from its previous closing of Rs. 273.25 on the BSE. The scrip opened at Rs. 275.00 and has touched a high and low of Rs. 281.70 and Rs. 275.00 respectively. So far 83543 shares were traded on the counter. The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 300.55 on 13-Jan-2014 and a 52 week low of Rs. 208.10 on 28-Aug-2013. Last one week high and low of the scrip stood at Rs. 282.90 and Rs. 262.75 respectively. The current market cap of the company is Rs. 26796.52 crore. The promoters holding in the company stood at 43.07% while Institutions and Non-Institutions held 51.37% and 5.56% respectively. Zee Entertainment Enterprises (ZEE) is planning to launch a new national Hindi entertainment channel Zindagi on June 23, 2014.  Zindagi reinforces the vision of ZEE’s corporate philosophy ‘Vasudhaiva Kutumbakam - ‘The world is my family’ and aims to unite people in India and across the world with shows produced overseas. The budget for Zindagi’s launch phase is Rs 80-100 crore. Out of the total budget, primary spend will be on content and secondary on the marketing campaign. Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.