Prime Focus surges as its arm inks pact with BARC

Prime Focus is currently trading at Rs 43.50, up by 3.25 points or 8.07% from its previous closing of Rs 40.25 on the BSE. The scrip opened at Rs. 41.65 and has touched a high and low of Rs 44.00 and Rs 41.20 respectively. So far 1167252 shares were traded on the counter. The BSE group 'B ' stock of face value Rs 1 has touched a 52 week high of Rs 41.80 on 21-Jun-2013 and a 52 week low of Rs 23.75 on 05-Dec-2013. Last one week high and low of the scrip stood at Rs 41.40 and Rs 33.80 respectively. The current market cap of the company is Rs 804.71 crore. The promoters holding in the company stood at 41.58% while Institutions and Non-Institutions held 5.74% and 52.68% respectively. Prime Focus subsidiary - Prime Focus Technologies (PFT), the global leader in media and entertainment industry services, has been contracted by the Indian Broadcast Audience Research Council (BARC) to offer Play-out Monitoring Service to power one of the world's largest audience measurement programs. PFT’s globally proven CLEARTMMedia ERP platform bolstered with next generation content identification technology and Digital Services will help automatically generate play-out monitoring reports on a daily basis. Audience measurement data is the de facto currency for media industry, being widely used by all stakeholders for planning, pricing, selling and buying advertising inventory on the medium. PFT will offer a robust play-out monitoring service which will check the actual telecast of each channel, capture the content at every point in time, and help link it back to the rating piece of the audience measurement system. Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.