Tata Motors inks pact with eBay India to sell branded merchandise

Tata Motors has inked pact with e-commerce player eBay India to sell branded merchandise of its sports utility vehicle Tata Safari Storme online. The brand store will showcase merchandise inspired from the SUV brand exclusively for over 2.1 million active eBay consumers in India. Through this pact, eBay India consumers from over 4,306 cities, towns and villages in the country will now be able to access exclusive Tata Safari Storme merchandise, from clothing to travel and camping gear. The Safari Storme online store will sell branded products, including leather key-chains, trekking bags, t-shirts, camping Swiss knives, magnetic compass and other gear. Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.