Teabox sources premium teas directly from plantations in Darjeeling, Assam, Nilgiris and Nepal. It sells these products online to customers across the globe.
Ratan Tata, Chairman Emeritus of Tata Sons, has invested an undisclosed amount in a speciality tea start-up Teabox, reports a financial newspaper.
Teabox sources premium teas directly from plantations in Darjeeling, Assam, Nilgiris and Nepal. It sells these products online to customers across the globe.
Teabox sells tea products ranging in costs from INR 5,000 to INR 1.5 lakh per kg.
The company will use the funds to expand its operations globally, reports the daily.
“We have grown up admiring and respecting his (Mr. Tata) vision and business acumen on scaling the Tata Group to a global level,” Teabox Founder Kaushal Dugar said in a statement.
“His direct guidance and experience in the tea industry will surely help us grow Teabox to be the first global premium tea brand from India,” he added.
Teabox has delivered 60,000 kg of tea, equal to over 30 million cups of tea, to customers in 93 countries, according to the newspaper.
Teabox has developed its own supply chain model where it controls the sourcing, distribution and marketing of tea.
The company protects the tea from moisture, light, heat and oxygen using technologies such as vacuum packaging and cold storage, reports the daily.
The algorithms developed by Teabox help new tea drinkers to decide whether to buy tea like ‘Margaret’s Hope Moonlight Spring White’ or ‘Kashmiri Kahwa’ by analysing their taste preferences.
Teabox has also developed software that helps it calculate the best logistical route in different parts of the world.
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