Idea Cellular climbs up on entering into tie up with Acotel Interactive

Idea Cellular is currently trading at Rs. 139.20, up by 1.35 points or 0.98% from its previous closing of Rs. 137.85 on the BSE. The scrip opened at Rs. 139.50 and has touched a high and low of Rs. 140.30 and Rs. 136.80 respectively. So far 140423 shares were traded on the counter. The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 188.35 on 15-Oct-2013 and a 52 week low of Rs. 110.50 on 18-Apr-2013. Last one week high and low of the scrip stood at Rs. 148.50 and Rs. 137.00 respectively. The current market cap of the company is Rs. 46192.68 crore. The promoters holding in the company stood at 45.81% while Institutions and Non-Institutions held 21.92% and 32.27% respectively. Idea Cellular, one of the biggest cellular carrier of the country has entered into a tie up with Acotel Interactive India to launch skill-based mobile gaming service to mobile users in India. The first product that is being launched in India is called 'SkillDerby', which will allow over 130 million Idea users to play and enjoy high quality and challenging games on their smartphones, without having to download them. These are browser-based games that can be played on any device with a modern browser and not restricted to iOS and Android. Earlier in March 2014, the company had entered into a similar deal with Gameloft to offer Java and Android games through its mobile website as part of Gameloft Club subscription. Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.