Idea Cellular enters into tie up with Acotel Interactive

Idea Cellular, one of the biggest cellular carrier of the country has entered into a tie up with Acotel Interactive India to launch skill-based mobile gaming service to mobile users in India. The first product that is being launched in India is called 'SkillDerby', which will allow over 130 million Idea users to play and enjoy high quality and challenging games on their smartphones, without having to download them. These are browser-based games that can be played on any device with a modern browser and not restricted to iOS and Android. Earlier in March 2014, the company had entered into a similar deal with Gameloft to offer Java and Android games through its mobile website as part of Gameloft Club subscription. Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.