Zee Entertainment Enterprises (ZEE) and Star India have set up independent sales teams for their respective channels after the break-up of their three-year-old distribution venture with Media Pro Enterprises India.
Earlier, MediaPro was set up between Zee Turner and Star Den Media Services to jointly distribute their channel bouquets. The joint venture was dissolved in April, following a change in regulations notified by the Telecom Regulatory Authority of India (TRAI) to disallow aggregation of channels of multiple broadcasters in one bouquet.
Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.
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