The BBC’s international news offering has cemented its leadership position amongst Asia Pacific’s high income earners. The Ipsos Affluent Survey Asia Pacific for Q3 and Q4 2013 reveals that the BBC’s cross-platform news brand, which includes 24 hour global news channel BBC World News, and bbc.com, which offers up-to-the minute international news and in-depth analysis, is the top choice for premium audiences for the fourth year running. The survey shows that the BBC has extended its lead over its competitors in the past 12 months. It also reveals that BBC World News is most effective for reaching the top tier of earners as it has more viewers from this much-coveted demographic than any other news channel.
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