Maruti Suzuki aims to achieve 9-10% growth in FY15

Maruti Suzuki India, country’s largest car maker is targeting to achieve a growth of 9-10% in FY15, double the estimated industry growth of 4-5%. The rural area continues to do well for the company and the company expects niche marketing to bring in incremental numbers. To achieve 10% growth, the company has adopted a strategy to reach out to customers, instead of waiting for customers to come to the showroom. The carmaker is reaching out to customers in rural markets and target groups and banking on exchange programs to bring in incremental volumes. Maruti Suzuki India reported 11.4% fall in total sales at 86,196 units in April 2014, against 97,302 units in the same month last year. The company’s domestic sales declined 12.60% during the month to 79,119 units, as against 90,523 units in April, 2013. However, export sales increased 4.4% during the month to 7,077 units as against 6,779 units in April 2013.