ITC moves up on the bourses

ITC is currently trading at Rs. 367.25, up by 1.60 points or 0.44% from its previous closing of Rs. 365.65 on the BSE. The scrip opened at Rs. 365.00 and has touched a high and low of Rs. 369.40 and Rs. 364.45 respectively. So far 208534 shares were traded on the counter. The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 380.00 on 24-Jul-2013 and a 52 week low of Rs. 285.40 on 28-Aug-2013. Last one week high and low of the scrip stood at Rs. 368.65 and Rs. 340.75 respectively. The current market cap of the company is Rs. 291722.75 crore. The Institutions and Non-Institutions held 53.94% and 45.80% respectively. In a bid to boost profitability from non-cigarette business, ITC is planning to set up standalone exclusive outlets for the sub brands it sells through the flagship Wills Lifestyle stores and also make a foray into the e-commerce space. The company is planning to set up exclusive stores for its casual wear sub brand Wills Sports, work wear sub brand Wills Classic, and exclusive men and women wear stores. The company wants to give a distinctive identity to each of the sub-brands at a time when a plethora of luxury apparel brands are entering the Indian market. ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.