Mahindra First Choice Services inaugurates its authorized dealership in Ajmer

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Services (MFCS) multi-brand certified used car company, has expanded its presence in North India with the inauguration of its authorized dealership ‘Sarveshwar Auto India’. The showroom is located at G-1-68, Makhupura Industrial Area, Parbatpura bypass in Ajmer and is spread over 2000 square feet. The company’s footprint in Rajasthan currently encompasses 16 dealerships and it further plans to expand this number to 20 outlets by year end. Key focus towns include Jaipur, Kota, Udaipur and Jodhpur. Mahindra First Choice Wheels (MFCWL) is the country’s preferred used car mart and is India’s number one multi-brand certified used car player. The company plans to expand this number to 600 outlets over the next two years.